01/18/2017, Fountain Valley, CA


Hyundai Will Film a Documentary as a Game Is Being Played to Run in a 90-Second “Post-Gun” Slot

Hyundai to be On-site in Houston with Displays and Fan Activities in

Super Bowl Live Activation

FOUNTAIN VALLEY, Calif., Jan. 18, 2017 – Hyundai Motor America, an central NFL unite and a reigning 2016 USA Today Super Bowl Ad Meter winner, is behind for Super Bowl LI with an even some-more desirous and artistic module that will symbol several Super Bowl breakthroughs. Hyundai will film a 90-second documentary during a diversion that will constraint some of a best off-the-field Super Bowl moments. The symbol will run in a “post-gun” slot, a initial blurb mangle that immediately follows a end of a diversion and only before a prize ceremony. 

Hyundai has tapped eminent executive Peter Berg (Patriots Day, Deepwater Horizon, Lone Survivor, among many others), Film 45 and Pony Show Entertainment to shoot, revise and furnish a 90-second documentary in genuine time. Leading into a Super Bowl, Hyundai will recover dual teasers during a AFC and NFC Championship weekend, featuring NFL Legends Joe Montana and Mike Singletary that will start to spirit during Hyundai’s program.

“Super Bowl is a biggest day in promotion and following a impossibly successful 2016, we wanted to pull a creativity and storytelling even further,” pronounced Dean Evans, CMO, Hyundai Motor America. “Our code joining is to make things ‘better’ and we are going to give some honourable fans an knowledge they will never forget. Peter Berg and his group will be capturing it live during a diversion and we can consider of no one improved to tell what will be an extraordinary story.”

Hyundai is a long-time Super Bowl advertiser and 2017 will symbol a ninth time in a final 10 years that it has participated in a game. The Super Bowl artistic is underneath growth by Hyundai’s group of record, INNOCEAN Worldwide, Huntington Beach, Calif., that combined 3 of a tip 6 commercials for a 2016 USA Today Ad Meter for Hyundai.

Hyundai’s Super Bowl selling module will also embody an on-site activation in Houston during Super Bowl Live. The Hyundai space will embody an event for fans to correlate with Hyundai vehicles and learn about a story of innovation, a altogether thesis of Super Bowl Live. Put on by a Houston Super Bowl Host Committee, Super Bowl Live is a free-to-the-public 9 day fan festival that will underline live music, entertainment, and unite activations for fans to enjoy. Advantage International will be handling a activations on interest of Hyundai.

Hyundai is in a second year as an central NFL unite and is a central automobile and SUV of a league. It also has relations with 6 teams, including a Arizona Cardinals, Houston Texans, Los Angeles Rams, Miami Dolphins, Minnesota Vikings and Pittsburgh Steelers. 

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a auxiliary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed via a United States by Hyundai Motor America and are sole and serviced by some-more than 830 dealerships nationwide. All Hyundai vehicles sole in a U.S. are lonesome by a Hyundai Assurance program, that includes a 5-year/60,000-mile entirely negotiable new automobile singular warranty, Hyundai’s 10-year/100,000-mile powertrain singular guaranty and 5 years of nominal Roadside Assistance. Hyundai Blue Link Connected Care provides owners of Hyundai models versed with a Blue Link telematics complement with active reserve and automobile caring services nominal for one year with enrollment. These services embody Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and In-Vehicle Service Scheduling.