FOUNTAIN VALLEY, Calif., Sept. 16, 2014 – Hyundai Motor America and its dealers announced today that the Hyundai Authorized Tire Center Program has resulted in more than one million tires sold. Using an average of three tires per transaction, means Hyundai and its dealers put 333,000 safer vehicles on the road with those one million tires. The re-launched Hyundai Authorized Tire Center Program in partnership with Dealer Tire became available to dealers on Apr. 1, 2011 in the United States. The Hyundai Authorized Tire Center allows customers to purchase replacement tires directly through Hyundai dealers and offers additional benefits.
Dealers participating in the Hyundai Authorized Tire Center Program provide:
- Tires designed specifically for Hyundai vehicles
- Installation of available tires while the customer waits
- Complimentary 24-month road hazard coverage
- Factory-trained technicians
“Year-to-date, our dealers have experienced more than a 20 percent increase in tire sales when the industry has only seen a five percent increase,” said Mike Knipe, senior group manager, customer satisfaction and service business development, Hyundai Motor America.
“This is an important milestone for the partnership. This rapid and sustained success provides a good indication that there will be many more significant achievements in the future.”
Hyundai is now a leader in dealership tire sales with the capability to continue its surge in owner loyalty and improved customer service. In addition to selling one million tires, Hyundai dealers have also experienced a boost in parts-and-service sales nationwide. One million tire sales in just three-and-half-years showcases that Hyundai dealers have capitalized in an area where many dealerships lose revenue and future service visits. Hyundai Authorized Tire Centers help attract and retain customers.
Tires are an important component of the driving experience. They are the only four points of contact between a customer’s vehicle and the road. They contribute immensely to overall driver and passenger safety. There is much more to a tire than just its size. Tires affect acceleration, traction, steering stability, comfort, noise, braking, cornering, load-carrying capacity, fuel economy, and overall handling and performance. Each Hyundai vehicle has performance and safety standards and undergoes extensive evaluations to determine which tires are best suited for each vehicle. The goal of Hyundai and Dealer Tire is to provide tires that meet or exceed those standards.