Honda Automobiles: Honda Civic Type R Cleared for Lift Off; Power and Performance Touted in New Campaign

  • Honda leverages a speed and sound of space transport for many absolute Civic ever to land on American soil:  
  • Civic Type R debate set to audio from Skylab 4 goal astronauts

The Civic Type R, a ultimate opening various of America’s best-selling vehicle and a first-ever Type R-badged Honda to land on American soil, is a star of a new selling debate that parallels a uncommon, nonetheless stunningly pleasing occurrence of a comet, with a monument of a Type R: In “Comet,” strange audio from astronauts taken directly from Skylab 4, a goal in that an tangible comet was celebrated from America’s initial space station, is used to surveillance a opening of a fastest Civic in history.


The new mark debuting now shows a Civic Type R hurtling by a atmosphere, heading a container of all accessible Civic variants including a sedan, coupe, hatchback and Civic Si. To serve prominence a Civic Type R’s capabilities, a vehicle gradually morphs from a strange Rallye Red tone into Championship White when it reaches limit velocity. The Civic Type R eventually arrives on “Earth” changing behind to Rallye Red with an grand landing.

of a award-winning Civic lineup, and this new debate reminds buyers that it’s not usually road- and track-ready, though other-worldly,” says Susie Rossick, Assistant Vice President, Honda Marketing. “With this new campaign, Civic Type R is a “flight leader,” showcasing a vehicle’s high- opening capabilities.”

Civic Type R Campaign Elements
The Civic Type R “Comet” debate will hurl out opposite promote outlets, including a entrance during NCAA football, as good as IndyCar and Global Rallycross races and NFL games. The debate also will run opposite mixed channels including home page takeovers, digital partnerships and by tradition branded experiences. On Vox, a primogenitor entity for SB Nation, Verge and Polygon, a Civic Type R will be featured on a sitewide takeover along with an Auto Hub sponsorship. The Civic Type R also will take over ESPN’s homepage on all digital inclination including desktop, mobile and inscription screens. Lastly, Xbox users will be means to learn some-more about a Civic Type R and a comforts by interactive video units, formulating a singular observation knowledge ideal for gaming and vehicle enthusiasts.

The Honda Civic Type R
The Honda Civic Type R, a many absolute prolongation vehicle in a brand’s history, recently went on sale in a U.S. for a initial time. It is a final square to Honda’s epic 10th era Civic lineup, America’s best-selling vehicle and a many renouned vehicle in America with U.S. millennials. The Civic Type R embraces Honda’s racing suggestion with a absolute 306 horsepower entrance from a 2.0-liter DOHC  VTEC® engine. This Civic Type R is a apex fun-to-drive vehicle of a Honda code and recently determined itself as a fastest front-wheel-drive prolongation vehicle in a world, carrying set a record path time of 7 mins 43.80 seconds on Germany’s 12.9-mile Nürburgring Nordschleife (north loop), some-more than 3 seconds faster than a prior record. Video of a new Civic Type R’s record-setting path can be noticed during


The Civic Type R for a U.S. marketplace is built exclusively in Honda’s Swindon, UK plant. Its turbocharged engine is constructed in Anna, Ohio, Honda’s largest vehicle engine plant in in a world, regulating domestic and globally sourced parts.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with modernized reserve technologies sole by over 1,000 eccentric U.S. Honda dealers. The Honda lineup includes a Fit, Civic, Accord and Clarity Fuel Cell newcomer cars, along with a HR-V, CR-V and Pilot sport/utility vehicles, a Ridgeline pickup and a Odyssey minivan.

Honda has been producing automobiles in America for 34 years and now operates 19 vital production comforts in North America. In 2016, some-more than 95 percent of all Honda vehicles sole in a U.S. were done in North America, regulating domestic and globally sourced parts.


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