Munich. Lapo Elkann, President and Founder of Garage
Italia Customs, visits the BMW Group and shows the BMW i8 Futurism
Edition to Adrian van Hooydonk, Head of BMW Group Design.
“Garage Italia Customs and the BMW brand both share all the values
connected to technology evolution and the continuous search for
innovation in their specific sectors” stated Lapo Elkann.
BMW Italia and Garage Italia Customs have created the BMW i8 Futurism
Edition to celebrate 50 years of BMW history in Italy. The Edition
combines the icon of future mobility with the Italian art of Giacomo Balla.
“Lampada ad Arco”, the work of Giacomo Balla, is replicated on the
car. The original painting hangs in the Museum of Modern Art in New
York. It represents a street lamp powered by electricity under
moonlight. The revolutionary color technique and the advent of
electricity in the 1900s are strictly linked to the future technology
of the BMW i8. The upholstery in the interior shows iridescent
reflections when hit by light and is made by Solaro, a fabric that is
used for suits.
BMW i stands for visionary vehicle concepts and technologies, as well
as a new understanding of premium that is strongly defined by
sustainability. BMW i is represented in 50 countries with the BMW i3
(electric car for metropolitan areas) and the BMW i8 (plug-in-hybrid
sports car). The BMW i8 is the world’s best-selling hybrid sports car
and represents an icon of future mobility.
“There was immediate synergy with BMW Italia the very first time we
met for the i8 Futurism Edition project. The BMW i8 Futurism Edition
is a practice of style. It gave the Garage Italia Customs Maestros a
chance to celebrate a car which is projected towards the future of
mobility. At the same time, it honours Italian art with Giacomo Balla,
who is a prominent figure of the Futurism movement” said Lapo Elkann.
A
bout BMW i
BMW i is a brand of the BMW Group, playing the role of an incubator
for networked mobility services, visionary vehicle concepts and a new
understanding of premium which is strongly defined by sustainability.
BMW i is represented in 50 countries with the BMW i3 (electric car for
metropolitan regions) and the BMW i8 (plug-in hybrid sports car). BMW
i also encompasses BMW iPerformance (all BMW plug-in hybrid
automobiles), DriveNow (CarSharing), ReachNow (CarSharing 2.0),
ChargeNow (easy access to the world’s largest charging point network),
ParkNow (simple location, reservation and payment of parking spaces),
the venture capital company BMW i Ventures (investment in start-up
enterprises with a focus on urban mobility) and the BMW i Urban
Mobility Competence Centre (consulting for cities).
Further information on official fuel consumption figures,
specific CO2 emission values and the electric power consumption of
new passenger cars is included in the following guideline:
“Leitfaden über Kraftstoffverbrauch, die CO2-Emissionen und den
Stromverbrauch neuer Personenkraftwagen” (Guideline for fuel
consumption, CO2 emissions and electric power consumption of new
passenger cars), which can be obtained from all dealerships, from
Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1,
73760 Ostfildern-Scharnhausen and at
http://www.dat.de/en/offers/publications/guideline-for-fuel-consumption.html.
Leitfaden CO2 (Guideline CO2) (PDF
‒ 2.7 MB)
.
In case of queries please contact:
Paloma Brunckhorst
Product Communications BMW i, BMW iPerformance
Tel.: +49-89-382-22322
E-Mail: Paloma.Brunckhorst@bmwgroup.com
Internet: www.press.bmwgroup.com
E-mail: presse@bmw.de
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is
the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
As a global company, the BMW Group operates 31 production and assembly
facilities in 14 countries and has a global sales network in more than
140 countries.
In 2015, the BMW Group sold approximately 2.247 million cars and
nearly 137,000 motorcycles worldwide. The profit before tax for the
financial year 2015 was approximately € 9.22 billion on revenues
amounting to € 92.18 billion. As of 31 December 2015, the BMW Group
had a workforce of 122,244 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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