Fun and games outdoors. Kids’ products from the MINI Lifestyle Collection.

 

The countryside has awoken from its slumber and now it is time for
fun and adventure. For explorers young and grown-up alike, this can
only mean one thing – time to get out and enjoy all the fun of the
outdoors! The MINI Lifestyle Collection contains all manner of ideal
accompaniments for a day in the forest or a trip to the mountains. The
kids’ products in the unique style of the British premium brand will
inspire even the youngest MINI fans to try out the various activities
on offer and provide them with the perfect outfit for an outdoor adventure.

As colourful as nature itself: T-shirts, sweatshirts and gift
sets for babies.

With such a great choice of textiles, the MINI Lifestyle Collection
is bound to contain just the right junior outfit for any trip. The
MINI Wordmark Kids T-Shirt is made from soft single
jersey fabric in a choice of white or grey, with the MINI wordmark in
a colourful, decorative brush stroke design. The MINI Vintage
Logo Kids T-Shirt
is sure to awaken an early enthusiasm for
motor racing. The white t-shirt made from single jersey fabric has a
print design comprising the vintage Mini Cooper logo in British Green
and Coral.

The MINI Logo Patch Kids Sweatshirt is available in
the colours Island and Coral. It is made of one-hundred-percent cotton
in single jersey quality and has a patch displaying the MINI wordmark
as well as a front pocket that holds everything you need when you are
out discovering the landscape. A particularly colourful alternative in
the MINI 60 Years Lifestyle Collection is the MINI Striped
Kids Sweatshirt.
The striped pattern in the vintage look of
the 1960s together with the printed MINI wordmark make it
unmistakable, and this model too has a front pocket as a useful extra.

In addition, the MINI 60 Years Lifestyle Collection contains a
particularly stylish range even for the youngest of MINI fans. The
MINI Striped Baby Gift Set consists of a beanie and
five pairs of socks. This will ensure that the little ones are able to
express their individuality from head to toe in a stylish way from an
early age. The colourfully striped hat is accompanied by five pairs of
socks with different pattern designs. All the components of the set
carry a discreet MINI wordmark. The collection for the smallest fans
also includes the MINI Baby Gift Set comprising a
playsuit and socks in the colour combination White, Island and Coral.

Discovering the world in a playful way.

In addition to high quality textiles, the MINI 60 Years Lifestyle
Collection also contains other attractive products for the youngest
fans of the British premium brand. The MINI Puzzle
Set
is highly recommended as a creative pastime for children
aged six years and over. It contains three jigsaw puzzles with
different motifs taken from MINI’s past and present. Each jigsaw
consists of 100 pieces, stored in colourful drawstring bags that can
be easily stowed away on trips. An ideal travel companion for MINI
fans of all ages is the MINI Bulldog 2.0. The new
version of the popular MINI mascot is sure to conquer hearts in no
time at all with its traditional grey corduroy material and white
front – not to mention its heart-warming expression and original style
red neck scarf bearing a MINI Wing Logo print.

Huge fun on four wheels for the smallest fans.

The vehicles for young fans making up the fleet of the MINI Lifestyle
Collection offer a perfect foretaste of the typical MINI go-kart
sensation. Controlled remotely and powered purely by electricity, the
MINI Countryman RC follows the ideal line in every
bend. With its authentically designed injection-moulded body, it is a
faithful reproduction of the five-door all-rounder at a scale of 1:14.
With independent suspension and a battery that can be charged from a
USB connection, enduring driving fun is guaranteed on any terrain.
Another big hit is the MINI Pull Toy Car. Made from
varnished beech wood, this play-mobile faithfully follows its owner
literally wherever he or she takes it. The modern MINI design is
reflected in the bodywork designed in classic Chili Red, a roof and
bonnet stripes in White, and wide rubber tyres.

The MINI Tricycle offers plenty of riding fun in
small format. It is designed for children aged 18 months or over with
a body size of at least 80 centimetres. With a Chili Red steel frame,
white rims and the MINI Wing Logo on the handlebar cushion, it also
confidently assumes the pole position from an optical perspective. The
ergonomically formed seat, handlebars with safety grips, and low-noise
wheels provide the perfect conditions for trips on three wheels that
are as stylish as they are fun. 

 

In case of queries, please contact:

BMW Group Corporate Communications

 

Sarah Bauer, Communication MINI Lifestyle Collection

Tel: +49-89-382-94180; e-mail: sarah.bauer@mini.com

Andreas Lampka, Head of Communication MINI

Telephone: +49-89-382-23662; E-mail: andreas.lampka@mini.com

 

 

 

The BMW Group

With its brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 30 production and assembly
facilities in 14 countries; the company has a global sales network in
more than 140 countries.

In 2018, the BMW Group sold over 2,490,000 passenger vehicles and
more than 165,000 motorcycles worldwide. The profit before tax in the
financial year 2018 was € 9.815 billion on revenues amounting to €
97.480 billion. As of 31 December 2018, the BMW Group had a workforce
of 134,682 employees.

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.

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