Four Chevrolets Rank Highest in J.D. Power Initial Quality

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Four Chevrolets Rank Highest in J.D. Power Initial Quality

2015-06-17

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OSHAWA – The Chevrolet Malibu, Canadian-built Equinox (tie), Silverado LD and Spark ranked highest in their respective segments for the J.D. Power 2015 U.S. Initial Quality StudySM. Chevrolet has 10 models in Top 3 positions, more than any other brand, foreign or domestic. 

The other Chevrolet nameplates achieving a Top 3 score for their respective segment include the Sonic, Traverse, Camaro, Impala, Silverado HD and Tahoe.

“We are constantly challenging ourselves to bring to market the highest-quality products for our customers, regardless of the type of vehicle they purchase,” said Alan Batey, global Chevrolet president. “Quality studies like this one tell us we are moving in the right direction.”

The IQS announcement for 2015 models coincides with a strong May sales performance for many of the brand’s nameplates highlighted in the study. Overall, Chevrolet Canadian sales are up 9 percent over the same period last year.

  • Malibu: Total sales up 107 percent
  • Equinox: Total sales up 3 percent
  • Silverado LD: Total sales up 10 percent
  • Traverse: Total sales up 16 percent
  • Impala: Total sales up 10 percent
  • Silverado HD: Total sales up 17 percent

The 2015 IQS is based on responses from more than 86,000 purchasers and lessees of new 2015 model year vehicles surveyed at 90 days of ownership. The study includes a 233-question survey designed to provide manufacturers with information they can use to quickly identify problems and drive improvement.

About Chevrolet in Canada

Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 115 countries and selling more than 4.8 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.ca, on Facebook at http://www.facebook.com/chevroletcanada or by following @ChevroletCanada on Twitter.

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