FCA Debuts Record Five Spots During Super Bowl LII Telecast; Jeep® and Ram Brands Take a Spotlight

February 4, 2018

, Auburn Hills, Mich.

FCA US LLC set a theatre for a attainment of a 3 newest and rarely expected vehicles — a all-new 2018 Jeep® Wrangler, a all-new 2019 Ram 1500 and a new 2019 Jeep Cherokee — on Sunday night during a Super Bowl LII telecast. The Company debuted a record 5 spots during a Big Game.
“The launches of a all-new Jeep Wrangler and Ram 1500 and a new Jeep Cherokee paint a common efforts of a organisation and women during FCA who instinctively commend their shortcoming to these authentic brands,” pronounced Sergio Marchionne, Chief Executive Officer, FCA. “These vehicles, and these commercials, simulate a continued joining to any code and offer as a validation to a actions to realign a industrial outlay in a United States to accommodate patron demand.” 

Jeep Brand’s ‘Jeep Jurassic (the 60-second mark aired during a third quarter):
The 60-second “Jurassic World” commercial pays faithfulness to a iconic stage in “Jurassic Park,” in that Dr. Ian Malcom (Jeff Goldblum) escapes risk while in a behind of a Jeep Wrangler — as he is being chased by a rampaging Tyrannosaurus rex. The video is destined by “Jurassic World” director Colin Trevorrow, who earnings as co-writer and executive writer of “Jurassic World: Fallen Kingdom,” nearing in U.S. theaters on Jun 22, 2018.

The 60-second video can be noticed / embedded here.

Jeep Brand’s ‘Anti-Manifesto’ (the 30-second mark aired during a fourth quarter):
The 30-second “Anti-Manifesto” speaks of a unconstrained automakers that make declarations or promises of what their code or vehicles deliver, “A Manifesto.” The Jeep code takes an proceed that usually it can undoubtedly broach while introducing a all-new 2018 Wrangler. The code instead chooses to uncover a universe that there is usually one car that needs no difference to denote a loyal definition of “Manifesto.”
The 30-second video can be noticed / embedded here.

Jeep Brand’s ‘The Road (the 30-second mark aired during a second quarter):
The 30-second “The Road” mark introduces a new 2019 Jeep Cherokee — a many able mid-size sport-utility car — now braggadocio a new, authentic and some-more reward design, with higher on-road opening with unmatched Jeep 4×4 capability.
The 30-second video can be noticed / embedded here.

Ram Truck Brand’s ‘Built to Serve (the 60-second mark aired during a second quarter):
The “Built to Serve” video supports a core faith of a Ram Truck brand, and Ram lorry owners, that loyal mass is achieved by assisting others. It facilities a all-new 2019 Ram 1500.
The heart of a 60-second mark is a debate that Dr. Martin Luther King Jr. delivered accurately 50 years ago today, Feb 4, 1968, that illustrates this value perfectly. The Ram Truck code believes in Dr. King’s idea that “everybody can be good since everybody can serve,” and Ram owners denote this joining each day in lending assisting hands to their families, friends and communities. The mark is comprised of 26 absolute images of those portion others, with Dr. King’s autocratic voice job for all of us to serve.
The 60-second video can be noticed / embedded here.

Ram Truck Brand’s ‘Icelandic Vikings | We Will Rock You (the 60-second post aired during a initial quarter):
The 60-second “Icelandic Vikings | We Will Rock You” mark humorously pays reverence to a environment of this year’s large game, Minneapolis. The Ram Truck code suitably enlists a assistance of Icelandic Vikings, suspicion to be some of a initial European settlers in Minnesota, to showcase a all-new 2019 Ram 1500 Limited – a lorry built to take on anything that comes a way.
The 60-second mark can be noticed / embedded here. View a long-form version of “Icelandic Vikings” on a brand’s YouTube channel.

About Jeep Brand
Built on some-more than 75 years of mythological heritage, Jeep is a authentic SUV with class-leading capability, craftsmanship and flexibility for people who find unusual journeys. The Jeep code delivers an open invitation to live life to a fullest by charity a full line of vehicles that continue to yield owners with a clarity of certainty to hoop any tour with confidence.

The Jeep car lineup consists of a Cherokee, Compass, Grand Cherokee, Renegade and Wrangler. To accommodate consumer direct around a world, all Jeep models sole outward North America are accessible in both left- and right-hand-drive configurations and with gasoline and diesel powertrain options.
About Ram Truck Brand
Since a launch as a stand-alone multiplication in 2009, a Ram Truck code has usually emerged as an attention personality with trucks that are proven to last.

Creating a graphic temperament for Ram trucks has authorised a code to combine on core business and a facilities they find valuable. Whether focusing on a family that uses a Ram 1500 day-in and day-out, a industrious Ram 3500 Heavy Duty owners or a business that depends on a Ram ProMaster blurb outpost each day for deliveries, Ram has a lorry marketplace covered.
In sequence to be a best, it takes a joining to innovation, capability, potency and durability. Ram Truck invests almost in a products, infusing them with good looks, polished interiors, durable engines and disdainful facilities that serve raise their capabilities.
Ram continues to kick a foe in a many sought-after titles:

  • Over a final 30 years, Ram has a top commission of pickups still on a road
  • Highest owners faithfulness of any half-ton pickup
  • Highest Ram torque ever – 930 lb.-ft. with Ram 3500 Cummins Turbo Diesel
  • Highest 5th circle towing ability – 30,000 lbs. with Ram 3500 Cummins Turbo Diesel
  • Best float and doing with disdainful couple curl back and auto-level atmosphere suspensions
  • Best-in-class fuel economy and longest operation with disdainful EcoDiesel – 27 mpg with Ram 1500
  • Best-in-class gas towing – 16,320 pounds with Ram 2500
  • Highest sleet plow rating – Ram 2500 and 3500
  • Most lush trim accessible in pickups with Ram Tungsten Limited Edition
  • Most interior space with Ram Mega Cab
  • Most able full-size off-road pickup – Ram Power Wagon

Truck customers, from half-ton to commercial, have a perfectionist operation of needs and need their vehicles to yield high levels of capability. Ram trucks are designed to broach a sum package.
FCA US LLC is a North American automaker formed in Auburn Hills, Michigan. It designs, manufactures, and sells or distributes vehicles underneath a Chrysler, Dodge, Jeep®, Ram, FIAT and Alfa Romeo brands, as good as a SRT opening designation. The Company also distributes Mopar and Alfa Romeo tools and accessories. FCA US is building on a ancestral foundations of Chrysler Corp., determined in 1925 by attention idealist Walter P. Chrysler and Fabbrica Italiana Automobili Torino (F.I.A.T.), founded in Italy in 1899 by pioneering entrepreneurs, including Giovanni Agnelli. FCA US is a member of a Fiat Chrysler Automobiles N.V. (FCA) family of companies. (NYSE: FCAU/ MTA: FCA).

FCA, a seventh-largest automaker in a universe formed on sum annual car sales, is an general automotive group. FCA is listed on a New York Stock Exchange underneath a pitch “FCAU” and on a Mercato Telematico Azionario underneath a pitch “FCA.”

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