Exclusive first look at “200 Women” Photo Exhibition in BMW Lounge at Frieze New York. Complementing Art and Design Talk in partnership with Soho House.

Munich/New York. For the seventh consecutive year,
the BMW Group is again a partner of the Frieze New York art fair. From
May 4-6, 2018, the fair will open its gates on Manhattan’s Randall’s
Island in a freshly revised fair layout by Universal Design Studio,
with preview days on May 2 and 3. In addition to providing VIP shuttle
service in a fleet of BMW 7 Series vehicles, BMW will also host an art
talk in partnership with Soho House on May 1 to kick-off its Frieze
activities. Throughout Frieze week, BMW will welcome fair visitors to
a dedicated BMW Lounge which will offer a first glimpse at “200
Women: who will change the way you see the world”
by Geoff
Blackwell, Ruth Hobday and Kieran E. Scott, an exhibition that will
later be on view at Pen + Brush, New York, starting May 16, 2018. 

Based on the storytelling project and book of the same name by
creators Geoff Blackwell and Ruth Hobday, “200 Women” is
inspired by the simple idea of persuading 200 women – regardless of
nationality, race, religion, status or celebrity – to be photographed
and filmed in front of a plain sheet of fabric. The book and
exhibition are founded on 200 original interviews where these women
are asked five fundamental questions about what is most important to
them in their life. Supported by BMW Group, the exhibition “200
Women: who will change the way you see the world”
portrays some
of these remarkable stories with photographic portraits and video
interviews designed to provoke thought on diversity and equality
through their stories.

A selection of photographs by Kieran E. Scott will be on exclusive
preview in the BMW Lounge at Frieze New York, which will open on May
2, 2018 from 5:00 p.m. – 7:00 p.m. in presence of honorary guests
Geoff Blackwell and Ruth Hobday, together with U.S. editor Sharon
Gelman. The full exhibition will open at Pen + Brush in New York
starting on May 16, 2018 through June 30 before traveling to Munich,
Germany for two separate exhibits at the Alte Bayrische Staatsbank
(October 27 – November 21) and the Technical University of Munich
(November 28 – December 14).  

All Lounge visitors will also have a chance to take a look at the
all-new, hybrid electric BMW i8 Roadster which is exhibited there as well.

In addition to its on-fairground activities, BMW will host an art
talk as part of an ongoing partnership with Soho House. On May 1,
2018, Zoe Buckman (Visual artist/activist), Joey Lico (The Cultivist’s
Global Curator) and Lisa Schiff (founder of SFA) will share their
stories with Rachel Corbett (Deputy Editor, artnet News) about the
woman’s role in the art world of today (Title: #NotSurprised – What‘s
next in the artworld?).

“The BMW Group is proud to support the work of Geoff Blackwell and
Ruth Hobday and to shine a light on some of the amazing women who are
making a positive impact in the world today,” said Trudy Hardy, Vice
President of Marketing, BMW of North America. “Diversity is intrinsic
to the success of any company and to the success of our society as a whole.”

As one of the most important fairs of contemporary art worldwide,
Frieze New York presents more than 190 leading international galleries
annually. BMW has been a partner of Frieze London since 2004, and in
2012, the partnership was extended to include Frieze New York. In
2017, BMW and Frieze premiered their new joint initiative “BMW Open
Work by Frieze”. Curated by Attilia Fattori Franchini, BMW Open Work
annually invites an artist to develop a visionary project that creates
an immersive experience for the viewer. Drawing inspiration from BMW
design, engineering and technology, the commissioned artists will
consider current and future technologies as tools for innovation and
artistic experimentation. Premiering annually at Frieze London, each
artwork will have the potential to unfold across physical spaces, such
as the fair’s BMW Lounge and Courtesy Car Service, as well as digital platforms.

Apart from Frieze, for more than a decade, BMW has been an active
partner of renowned international art fairs including Art Basel Hong
Kong, Miami and Basel, Gallery Weekend Berlin and TEFAF Maastricht. In
addition, the BMW Group is partner of internationally acclaimed
museums such as Tate Modern in London, publishes the “BMW Art Guide by
Independent Collectors” together with Independent Collectors and
focuses on promoting young art with initiatives such as the BMW Art
Journey or the Preis der Nationalgalerie.