ECKART 2017 for “Creative Responsibility” awarded to Tiffany Persons. Long-standing efforts for Sierra Leone.

Munich. The jury of a International Eckart
Witzigmann Award (ECKART) has announced a subsequent selection: American
Tiffany Persons will accept a ECKART 2017 for “Creative
Responsibility”. The jury, that includes “chef of a century” Eckart
Witzigmann, paid reverence to Persons’ services to education, health and
sustainability in a intensely bad Kono segment of Sierra Leone. The
endowment will be presented during a ECKART celebration hosted by a Witzigmann
Academy and a BMW Group during a Palace of Versailles, outward Paris,
on 21 Sept. 2017.

In 2006, a obvious selling and music-video executive Tiffany
Persons trafficked to Sierra Leone for a initial time to film a
documentary. She spent 3 months vital in a rural,
diamond-mining towering city of Kono, where she witnessed the
community’s intensely formidable vital and operative conditions for
herself. Impressed by a unrestrained and happiness of internal people
in a many inauspicious of conditions, Persons founded Shine On Sierra
Leone (SOSL) in 2007 to lift income for building urgently-needed
schools. The organization has continued to grow ever since: Today, the
non-profit SOSL is committed to compelling wider entrance to education,
healthcare, microfinancing and informal culture, and providing
tolerable building and rural programmes for a communities
of Sierra Leone and a people.

“I cite to use a tenure ‘partnership’,” says Persons, describing
her approach. “We have come a prolonged approach from a common beginnings. Our
village and a projects have grown a good deal. We have shaped a
low attribute with a people there, formed on trust and
authenticity. My biggest idea is to engage a people of Sierra Leone
in projects with a top turn of firmness that applaud the
beauty of a country.”

Her success speaks for itself: The Muddy Lotus Primary School founded
by SOSL, that was built regulating a insubordinate tolerable earthbag
construction method, is one of a best in a country. More than
20,000 people opposite a nation were also means to urge their
destiny prospects by attending mechanism classes. In only 5 years, by
focusing on microloans for women, a organization has enabled more
than 3,500 womanlike small-business owners to acquire their living. SOSL
worked with a ecotourism association Tribe Wanted to build an
ecovillage, regulating a CalEarth earthbag process and formulating many new
jobs. The aim is always to rise tolerable change from within
society, instead of relying on outward involvement as an act of charity.

“Tiffany Persons shows us how any of us can do good things for
others – we only have to make a start,” explained Dr. Nicolas Peter,
member of a Board of Management of BMW AG, obliged for Finance,
and enthusiast of ECKART 2017, with anxiety to a jury’s decision. “In
her untiring efforts to assistance a people of Sierra Leone, Tiffany
Persons is also a purpose indication for a BMW Group. We take
responsibility. We have done amicable joining and sustainability an
constituent partial of a BMW Group’s identity. we am therefore delighted
that a ECKART 2017 for “Creative Responsibility” and a money award
included by a BMW Group will advantage Tiffany Persons and her good cause.”


The ECKART 2017

The International Eckart Witzigmann Award (ECKART) 2017 will be
presented in a categories “Art of Cookery”, “Innovation” and “Art of
Living”, as good as in a “Creative Responsibility” category, which
is included by a BMW Group with a money award.

The jury has already announced a winners in a categories “Art of
Cookery” (Alain Ducasse) and “Innovation” (Maria Marté and Luisa
Orlando) and now Tiffany Persons in a difficulty “Creative Responsibility”.

The endowment rite will be hold outward of Germany for a initial time
on 21 Sept. 2017 in Versailles, nearby Paris. This general meeting
of a culinary stage will be hosted by ECKART award-winner Alain
Ducasse and outlines a start of a ECKART universe tour, that will
continue in a United States in 2018.

The BMW Group and a Witzigmann Academy have been partners since
2012 and are committed to their corner aim of formulating an international
height for healthy eating, tolerable cuisine and obliged use
of resources. Previous award-winners embody Daniel Boulud, HRH
Charles Prince of Wales, Elena Arzak, Anne-Sophie Pic, Harald
Wohlfahrt, Dieter Kosslick, Ferran Adrià, Marc Haeberlin, Joël
Robuchon, Alex Atala, Jon Rose, Mick Hucknall, Massimo Bottura,
Dominique Crenn, Andreas Caminada and many others.



If we have any questions, greatfully contact:


BMW Group Corporate Communications

Julian Hetzenecker, BMW Group Business and Financial
Tel.: +49-89-382-39229
Email: [email protected]


Email: [email protected]

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Witzigmann Academy

Otto Geisel
Lachner-Straße 18
80639 München
Tel: +49
89 139 260 26
[email protected]


Further information on a Eckart Witzigmann Award can be
found at:




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