“Ending a year of a 90th anniversary with nonetheless another record is a source of measureless honour and satisfaction”, commented Claudio Domenicali, CEO of Ducati Motor Holding. “2016 was a seventh uninterrupted expansion year for Ducati, clearly confirming a soundness of a Bologna-based group’s plan and skills.”
This rarely enlivening outcome also stemmed from a further of new motorcycles to a 2016 Ducati range: for example, sales of bikes in a Multistrada family were adult by 16% compared to 2015.
The renewed Hypermotard family enjoyed double-digit expansion (+15%), while a new Ducati XDiavel perceived an equally comfortable acquire on a market, with sales commanding 5,200. Moreover, during a second year on general markets, a Ducati Scrambler code extended a worldwide success: over 15,500 bikes were delivered, a outcome achieved interjection also to a introduction of a new Scrambler Sixty2.
“In further to a new sales record, 2016 saw converging of a substantial boost in volumes achieved in 2015, interjection also to a introduction of a Scrambler brand. This expansion demonstrates a strength of both operation and code and, above all, a plain opening of a tellurian sales network”, comments Andrea Buzzoni, Global Sales and Marketing Director of Ducati Motor Holding. “Results on a Italian marketplace have been significant. Thanks to 20% expansion in 2016 – and an glorious 84% over a two-year duration 2015/2016 – Italy is again a second many critical market, after a USA and forward of Germany.”
The USA defended a position as Ducati’s biggest market, with business receiving a sum of 8,787 new bikes. On European markets, Ducati steady a glorious swell of a prior year, with Italy (+20%) , Spain (+38%) and Germany (+8%) doing generally well.
Beyond Europe, superb code opening was also achieved in China, where Ducati some-more than doubled a year-on-year sales (+120%). In Brazil, bike deliveries increasing by 36%, and in Argentina by a towering 219%.
And, as 2016 comes to such a gratifying end, a 7 new models presented for 2017 concede Ducati to demeanour to a destiny with even larger certainty and optimism.
With a sign “More than Red – Evolution never stops”, a 2017 operation is packaged with all-new developments. “Red” for passion, opening and racing. “More” for an ever-expanding product operation that includes some-more accessible, differentiated motorcycles and an rare operation of services.
For 2017 a Monster family is being rested and extended with a attainment of a 1200 and a all-new 797. What’s more, already-presented bikes embody a new Multistrada 950, Ducati SuperSport and a disdainful 1299 Superleggera.
Ducati Scrambler has launched dual new bikes to extend a operation of a new Ducati brand: a Café Racer and a Desert Sled.
At this time, Ducati has 1,594 employees, a network of 783 sales and assistance centres and is benefaction in 90 countries.