Dare Greatly – Cadillac’s Motto in Motion

Dare Greatly – Cadillac’s Motto in Motion






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Oshawa, Ontario (Friday, Oct 2, 2015) – The rallying cry of “Dare Greatly” influences all Cadillac does, from engineering to creation to design, though it’s some-more than only a philosophy. Cadillac Canada group members will Dare Greatly in a personal and veteran plea that will lead and enthuse their peers and coworkers to live a loyal values behind Cadillac’s iconic brand.

Over a subsequent 9 months, Cadillac Canada group members and dealers will attend in a “Cadillac Dare Greatly Challenge,” an beginning that pushes them to consolidate this truth in their personal and veteran lives. Participants will sight together by a set of challenges, culminating in a 2500 kilometre bicycle tour from Cadillac’s Global Headquarters in SoHo, New York to GM Canada’s Headquarters in Oshawa.

“I’m here to plea a dealers, and ourselves, to take Cadillac to a apex of all oppulance brands,” pronounced Mahmoud Samara, Cadillac Sales and Marketing Director. “To do so, we have to evolve. We have to change a enlightenment of a oppulance market.”

Challenge participants will be tested physically, mentally and emotionally along a way, including a towering basic plea in a heart of a winter. The final bike float will facilities all Cadillac dealers, who will be invited to a National Dealer Ride. The tour will be documented and shared  on a Cadillac Canada Twitter account, providing a possibility for a open to see a group grasp goals, prominence triumphs, and support internal entrepreneurs along a way. 

To stay present with this journey, simply follow @CadillacCanada and keep an eye out for new #CadillacChallenge content. To get a initial demeanour during a disdainful footage of a Cadillac Dare Greatly Challenge greatfully click here.

About Cadillac in Canada

Cadillac has been a heading oppulance automobile code given 1902. Today, Cadillac is flourishing globally, driven by an expanding product portfolio featuring thespian pattern and technology. More information on Cadillac appears during www.cadillac.ca. Cadillac’s media website with information, images and video can be found during media.cadillac.ca.