Dare Greatly – Cadillac’s Motto in Motion
2015-10-02
Back
Print
|
|
Word
|
Add This|
Oshawa, Ontario (Friday, October 2, 2015) – The rallying cry of “Dare Greatly” influences everything Cadillac does, from engineering to innovation to design, but it’s more than just a philosophy. Cadillac Canada team members will Dare Greatly in a personal and professional challenge that will lead and inspire their peers and coworkers to live the true values behind Cadillac’s iconic brand.
Over the next nine months, Cadillac Canada team members and dealers will participate in the “Cadillac Dare Greatly Challenge,” an initiative that pushes them to embody this philosophy in their personal and professional lives. Participants will train together through a set of challenges, culminating in a 2500 kilometre bicycle journey from Cadillac’s Global Headquarters in SoHo, New York to GM Canada’s Headquarters in Oshawa.
“I’m here to challenge our dealers, and ourselves, to take Cadillac to the pinnacle of all luxury brands,” said Mahmoud Samara, Cadillac Sales and Marketing Director. “To do so, we have to evolve. We have to change the culture of the luxury market.”
Challenge participants will be tested physically, mentally and emotionally along the way, including a mountain preparatory challenge in the heart of the winter. The final bike ride will features all Cadillac dealers, who will be invited to a National Dealer Ride. The journey will be documented and shared on the Cadillac Canada Twitter account, providing a chance for the public to see the team achieve goals, highlight triumphs, and support local entrepreneurs along the way.
To stay up-to-date with this journey, simply follow @CadillacCanada and keep an eye out for new #CadillacChallenge content. To get a first look at the exclusive footage of the Cadillac Dare Greatly Challenge please click here.
About Cadillac in Canada
Cadillac has been a leading luxury auto brand since 1902. Today, Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. More information on Cadillac appears at www.cadillac.ca. Cadillac’s media website with information, images and video can be found at media.cadillac.ca.
###