Munich.
BMW Motorrad sold more motorcycles and maxi scooters in 2017
than ever before. Compared to the previous year, deliveries
increased by 9.5%. As of June 2017 a total of 88,389 vehicles
(previous year: 80,754 units) were supplied to customers.
Stephan Schaller, General Director of BMW Motorrad: “For all of
us at BMW Motorrad it is a great pleasure and a confirmation of all
our efforts that our customers continue to show us that we are on
the right track with our model initiative.”
Strong sales growth in Europe and Asia.
The strongest growth was recorded above all on the European
markets in the first half of 2017. For example deliveries increased
in France (9,447 units / previous year 7,790 units), Italy (9,099
units / previous year 7,912 units), Spain (5,573 units / previous
year 5,133 units) and UK/IE (5,410 units / previous year 4.746
units). Overall around 12.9% more vehicles were delivered in Europe
including Germany than in the previous year. The South American
market in particular is showing considerable growth potential for
BMW Motorrad with a dynamic increase in sales. As compared to the
equivalent period of the previous year, deliveries increased by
16.3% to 8,306 units. Sales in China were also significantly higher
than in the previous year (2,836 units / +18.8%).
The German motorcycle market remains the single biggest market
for BMW Motorrad. With 14,461 units sold, BMW Motorrad boosted sales
by another 4.9% and is thus the overall market leader. In the US,
BMW Motorrad achieved a further increase by 3.8% with 7,157 units in
the fist six months of the year.
Water-cooled R 1200 GS continues to expand its leading
position significantly.
The highest-volume BMW Motorrad model series traditionally is
the R Series. The motorcycles equipped with the hallmark BMW boxer
engines, achieved a sales share of 49,240 units in the first half of
2017. The two travel enduros R 1200 GS and GS Adventure lead the
ranking list of the BMW Motorrad top sellers. The R 1200 GS alone
achieved a sales plus of 17.3% with 17,159 units sold in the first
half of 2017 and was able to expand its dominant position in the big
travel enduro segment even further.
The sports-oriented BMW S Series with the S 1000 RR Supersports
Bike, the S 1000 R Power Roadster and the S 1000 XR Adventure Bike
are a key pillar in the BMW Motorrad model range in 2017, too.
Overall 12,763 S models were delivered worldwide.
A further key factor for BMW Motorrad’s success in the first 6
months is the R NineT family which now includes 5 models. The
currently latest member of the popular heritage family, the R NineT
Urban GS, was launched successfully as recently as June.
Further impressive models in the pipeline.
With the G 310 GS another very interesting model is already
waiting in the starting blocks. Above all the South American market
is showing high demand for the 310 GS. The smallest member of the GS
family is characterised by extreme agility and robustness making it
ideally suited for dense city traffic and also for riding on
unsurfaced roads outside urban areas.
The HP4 RACE will be already be available from September. The
concentrated package of state-of-the-art technology, finest
motorsport components and unique carbon fibre parts sets new
standards in the Supersports segment. This special edition is
limited to 750 units guaranteeing highest-level exclusivity for its owners.
With its silky-smooth 6-cylinder engine, the new K 1600 B rounds
off the list of new models for 2017. From August, US customers and
from September European customers will be in for exclusive bagger
style 6-cylinder thrills and fascination.
More than 40,000 visitors attend the world’s biggest BMW
Motorrad party.
BMW customers, motorcycle enthusiasts and interested individuals
from all over the world met up for the 17th time from 7 to 9 July
for the legendary BMW Motorrad Days in Garmisch-Partenkirchen, the
biggest public event organised by BMW Motorrad.
“We would like to send out another big thank-you to the more
than 40,000 fans and visitors this year”, says Timo Resch, Head of
Sales and Marketing of BMW Motorrad. “They turned
Garmisch-Partenkirchen into the centre of the BMW Motorrad Community
once again with their great level of enthusiasm.”
Apart from the already presented BMW Motorrad models for the
2018 model year, the BMW Motorrad Days were also dedicated to
showing two special innovations. It was the premiere for both the
BMW Motorrad Spezial range and the new Connectivity with TFT display
special equipment.
The model initiative continues.
In 2017, too, BMW Motorrad is continuing its model initiative
with the broadest and most attractive product portfolio in its
history. Timo Resch states: “With a plus of 9.5 % after the first
six months, we are well on track to set a new sales record at the
end of this year. We will not be letting up in the future and will
do everything in our power to remain the benchmark in the premium
motorcycle segment.
You will find press material on BMW motorcycles and BMW Motorrad
rider equipment in the BMW Group PressClub at
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW
Motorrad, the BMW Group is the world’s leading premium manufacturer of
automobiles and motorcycles and also provides premium financial and
mobility services. As a global company, the BMW Group operates 31
production and assembly facilities in 14 countries and has a global
sales network in more than 140 countries.
In 2016, the BMW Group sold approximately 2.367 million cars and
145,000 motorcycles worldwide. The profit before tax was approximately
€ 9.67 billion on revenues amounting to € 94.16 billion. As of 31
December 2016, the BMW Group had a workforce of 124,729 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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