BMW Group sales grow steadily for best-ever July

Munich. BMW Group achieved a new July sales record
with a total of 180,080 vehicles delivered to customers around the
world, an increase of 4.0% on the same month last year. Coming off the
back of a record first half-year, this solid start to the third
quarter sees year-to-date sales climb 5.5% with 1,343,217 vehicles
delivered worldwide.

 

“The BMW Group continues to deliver sustainable, profitable sales
growth month after month,” said Dr Ian Robertson, Member of the BMW AG
Board of Management with responsibility for Sales and Marketing BMW.
“While we see growth across our range, the fact that the planned
production for our electrified 7 Series, 3 Series and
2 Series Active Tourer models is already sold out this year
demonstrates our strategy of rolling out electrification on all models
is the right one. We will, of course, now respond to this high
customer demand,” he continued.

 

July saw 153,392 (+4.0%) BMW brand vehicles
delivered to customers, more than ever before in the month. This
brings year-to-date sales for the brand to 1,139,947, an increase of
5.6% compared with the first seven months of last year. Many BMW
models have achieved considerable sales growth in the year-to-date
including the BMW 2 Series (113,233 / +43.6%), the BMW X1 (111,639 /
+69.6%), the BMW X3 (88,442 / +15.5%) and BMW X4 (34,464 / +6.9%).
Well over 30,000 new BMW 7 Series models have been delivered to
customers so far this year, with sales up 40% compared with the same
period last year. As availability of all variants continues to
increase, monthly sales of the brand’s flagship vehicle more than
doubled year-on-year with 5,025 delivered to customers in July.

 

BMW’s electrified models continue to exceed expectations, especially
in Europe. While four percent of all BMW sales in Western Europe in
July were electrified vehicles, that percentage increases
significantly in markets where innovative electric mobility is
supported through financial and infrastructure measures. For example,
in the Netherlands, 43% of BMW 3 Series registrations are for the
plug-in hybrid BMW 330e model and 26% of 2 Series Active Tourer
registrations are for the BMW 225xe. In Scandinavia, those figures are
even higher, with the plug-in hybrid versions accounting for 45% of
all BMW 3 Series sales and 55% of all BMW 2 Series Active Tourer
sales. July also saw the first deliveries of the new BMW i3 94A, which
offers 50% increased battery capacity and therefore significantly
increased range. Orders for the new BMW i3 exceed 7,000 while sales of
the BMW i3 in July are up 33.7%, with a total of 2,358 delivered
globally in the month.

 

Following on from its best-ever first half year,
MINI achieved record sales in July with 26,439
(+4.0%) vehicles delivered to customers around the world. A total of
201,337 MINIs were sold in the first seven months of the year, an
increase of 5.2% and the first time the brand has sold over 200,000
vehicles by this point in the year. The brand’s biggest growth drivers
in the year-to-date are the MINI Convertible (17,225 / +65.9%) and the
MINI Clubman, which has been delivered to more than 32,000 customers
around the world.

 

In Europe, combined monthly sales of BMW and MINI
totalled 79,815 in July, up 5.6% compared with the same month last
year. Year-to-date sales in Europe are up 10.5% with a total of
622,664 vehicles delivered. Almost all markets in the region have
contributed to this strong growth with the three biggest markets,
Germany (182,390 / +7.8%), the UK (136,914 / +9.6%) and France
(49,755/ +13.0%) playing a significant role.

 

Sales of BMW and MINI vehicles in Asia also saw
strong growth last month with a total of 56,819 vehicles delivered to
customers in July (+7.9%). In the first seven months of the year, a
total of 417,730 BMW and MINI vehicles were sold in Asia, an increase
of 7.4% compared with the same period last year. The region’s biggest
market, Mainland China, achieved an 8.5% increase compared with the
first seven months of last year, with a total of 287,753 vehicles
sold. Year-to-date sales in Japan (41,750 / +8.2%) and South Korea
(34,569 / +9.9%) also show strong growth.

 

Sales of BMW and MINI in the Americas decreased 3.9%
in July compared with the same month last year, with a total of 38,097
vehicles delivered to customers in the region. Year-to-date sales of
BMW and MINI vehicles in the region total 260,621, which is down 7.4%
compared with the same period last year. While sales in Canada (25,524
/ +7.3%) and Mexico (18,308 / +9.1%) are up, the increasingly
competitive market in the USA has seen year-to-date deliveries
decrease 9.5% with a total of 209,131 BMW and MINIs delivered to customers.

 

This year continues to be the best ever for BMW
Motorrad
, with year-to-date sales up 2.1% compared with the
same period last year: 94,546 motorcycles and maxi-scooters were
delivered to customers in the first seven months of the year. Monthly
sales for July achieved almost the same extremely high level as last
year with 13,792 units sold, a slight decrease of 2.7%.

 


B

MW Group sales in / ytd July 2016 at a glance


 

 

 

If you have any queries, please contact:

 

Corporate Communications

 

Michael Rebstock, Business and Finance Communications,
michael.rebstock@bmw.de

Telephone: +49 89 382-20470

 

Nikolai Glies, Head of Business and Finance Communications,
nikolai.glies@bmwgroup.com

Telephone: +49 89 382-24544

 

Media website:
www.press.bmwgroup.com

Email: presse@bmw.de

 

 

The BMW Group

 

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the
world’s leading premium manufacturer of automobiles and motorcycles
and also provides premium financial and mobility services. As a global
company, the BMW Group operates 31 production and assembly facilities
in 14 countries and has a global sales network in more than 140 countries.

 

In 2015, the BMW Group sold approximately 2.247 million cars and
nearly 137,000 motorcycles worldwide. The profit before tax for the
financial year 2015 was approximately € 9.22 billion on revenues
amounting to € 92.18 billion. As of 31 December 2015, the BMW Group
had a workforce of 122,244 employees.

 

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.

 


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