Munich. BMW Group sales achieved a new all-time high
for April, with sales in the month totalling 192,494, a 7.4% increase
year-on-year. The first four months of the year also set a new record,
with sales of the BMW Group’s three premium brands, BMW, MINI and
Rolls-Royce, increasing by 5.8% to 779,736.
“Thanks to the strength of our model line-up, the BMW Group continues
to achieve sustainable, profitable sales growth month after month,”
commented Dr Ian Robertson, Member of the BMW AG Board of Management
with responsibility for Sales and Brand BMW. “Customer demand is high
across the range with a number of stand-out models, including the X1,
the 5 Series and the 7 Series. As availability of the new BMW 5 Series
ramps up, demand for this new generation is twice as high as for the
previous model at this point in the market launch,” he continued.
“With demand for our electrified vehicles up over 80%, I’m confident
that we’ll achieve our target of delivering 100,000 electrified cars
on the road this year, underlining our industry-leading position in
the field,” he added.
BMW brand sales in the year-to-date increased 6.2%
compared with the same period last year, with a record total of
668,095 vehicles delivered to customers around the world. The brand
achieved its best-ever April with global sales totalling 164,641
units, an increase of 9.4% on the same month last year. Many models
throughout the range contributed to this growth: April deliveries of
the BMW X1 increased 80.9% (22,147), sales of the BMW X3 were up 17.3%
(12,440) while deliveries of the flagship BMW 7 Series grew 33.7%
(5,376). The BMW 5 Series, of which the new generation sedan had its
first full month on sale in most markets, was delivered to 27,572
customers worldwide.
Customer demand for the BMW Group’s innovative BMW i and BMW
iPerformance models increased by 43.4% in April (6,466 vehicles) and
is up 82.7% in the year-to-date (25,883 vehicles). With eight models
on the market, the BMW Group offers customers the broadest electrified
range of any premium manufacturer.
Year-to-date sales of MINI brand vehicles are up
3.6% compared with the same period last year with a total of 110,643
delivered to customers around the world in the first four months of
the year. The brand’s main growth drivers so far this year are the
MINI Cabrio (10,871 / +86.2%) and the MINI Clubman (19,203 / +16.9%).
April sales at MINI were down 3.0% (27,588) on last year’s extremely
high level.
BMW Motorrad continues to grow steadily following its
record first quarter. April saw a total of 17,915 motorcycles and
maxi-scooters delivered around the world, an increase of 6.7% compared
with the same month last year. In the year-to-date, sales at BMW
Motorrad are up 5.9% (53,551). Significant models in the BMW Motorrad
model line-up are the highly emotive R nineT family, which has been
delivered to more than 3,300 customers this year alone, while the G
310 R is the first BMW Motorrad below 500 ccm, opening up a new
vehicle class for the brand.
BMW MINI sales in the regions/markets at a glance
Sales growth in the year-to-date has been driven mainly by increased
demand in Europe and Asia – this trend was also reflected in April,
despite headwinds in some European markets. April saw an unusually
sharp increase in sales in Mainland China. This is largely due to full
availability of the BMW X1, which was in run-out in April 2016, and
the introduction of the new BMW 1 Series sedan, a car made exclusively
for the Chinese market.
B
MW Group sales in/ytd April 2017 at a glance
If you have any queries, please contact:
Corporate Communications
Emma Begley, Business and Finance Communications,
emma.begley@bmwgroup.com
Telephone: +49 89 382 72200
Glenn Schmidt, Head of Business and Finance Communications,
glenn.schmidt@bmwgroup.com
Telephone: +49 89 382-24544
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www.press.bmwgroup.com
Email: presse@bmw.de
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the
world’s leading premium manufacturer of automobiles and motorcycles
and also provides premium financial and mobility services. As a global
company, the BMW Group operates 31 production and assembly facilities
in 14 countries and has a global sales network in more than 140 countries.
In 2016, the BMW Group sold approximately 2.367 million cars and
145,000 motorcycles worldwide. The profit before tax was approximately
€ 9.67 billion on revenues amounting to € 94.16 billion. As of 31
December 2016, the BMW Group had a workforce of 124,729 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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