BMW Group Press Conference, NAIAS Detroit 2017.

Ludwig Willisch, President and CEO of BMW of North America


Good morning and acquire to a BMW Group! Today it is a pleasure
to benefaction a operation of new models – many importantly, a all-new BMW 5
Series that we will see in a usually a moment.


The 5 Series has always remained core to a brand. And given 1975 it
was a automobile that serve determined BMW as “The Ultimate Driving
Machine” in a US.

Today, we are unapproachable America stays a singular largest marketplace for the
BMW 5 Series in a world! And for 10 of a final 12 years, a 5
Series Sedan has led over a many approach competitors in a US!


The success of a 5 Series in America is usually one instance of the
clever bond a BMW Group has with this country. And over a last
4 decades, a United States has truly turn a second home! This
nation has shabby a tellurian meditative in terms of production,
technology, design, and a prophesy of destiny mobility.


Today a attention is some-more tellurian than ever before. And it is partial of
because we chose a US as a initial and usually place to uncover all 4 of
a Centenary Vision NEXT 100 vehicles. It’s also because we debuted our
fourth vehicle, a VISION NEXT 100 Motorrad in California!


Riding is a loyal passion in America! While a BMW VISION NEXT 100
Motorrad expresses a Future Vision of riding, this all-new BMW K
1600 B represents a “Joy of Riding” that will come after this summer!


This new indication ideally expresses a passion for roving with its
cruiser-inspired design, 6-cylinder opening and genuine touring
qualities. It truly captures “The suggestion of a open road”.


America is not usually one of a many critical markets – it’s also one
of a oldest for BMW Motorrad. We know a initial BMW motorcycle
seemed on US roads in 1927. Since that time we’ve been investing in
broadening a interest of a product operation by flourishing a model
portfolio in both existent and new segments. From a HP4 competition bike at
one finish of a spectrum, to a tolerable C Evolution electric
scooter during a other end, a portfolio is a best it’s ever been
with over 20 indication variants and growing!  And this BMW K 1600 Bagger
will yield serve movement for BMW!


In America a motorcycle business is in an glorious position! In
2016, a United States was once again a number-two marketplace after
Germany.  And we will continue to grow a business with new products
tailored to American tastes, and by serve enhancing a US sell network.


While I‘m certain a product descent and investments in a sales
network will expostulate a success of BMW Motorrad in America, it is just
one of 4 critical pillars that make adult a BMW Group. we am now
gratified to acquire Board Member Dr. Ian Robertson to tell we more
about a BMW Group worldwide.



Dr. Ian Robertson (HonDSc), Member of a Board of Management
of BMW AG, Sales and Marketing BMW, Sales Channels BMW Group


Good morning, it’s good to be behind in Detroit!


Here we have a unequivocally initial M Performance BMW 7 Series!

The BMW M760, with around 610 horsepower is truly “The Ultimate
Driving Machine”. This automobile underscores a enterprise to strengthen
a participation in a Large Luxury Class and enhance a M portfolio. And
unequivocally shortly we will start a worldwide media launch for a M760 in
California, during a BMW Performance Center – that is unequivocally a
illusory place to expostulate this car!

Back in 1954, a unequivocally initial BMW “Ultimate Driving Machine” gathering on
to American streets. Today – as Ludwig pronounced – a US is clearly our
second home:


  • It’s a second largest marketplace for a BMW Group worldwide
  • It’s home to over 650 dealers for all a brands
  • Together with them and a approach suppliers, we occupy around
    70,000 people opposite this good country
  • It is a largest marketplace for a BMW M cars
  • And it is a heading marketplace for a BMW i cars.Over a past two
    decades, we have invested a sum of 7 billion dollars in our
    Spartanburg trickery in South Carolina, a worldwide Center of
    Competence for a X family vehicles.

Spartanburg is now a largest plant in a tellurian production
network – and that is a transparent matter about a joining to this
country. We will be adding a BMW X7 to a prolongation here in the
US, and I’m certain that generally American business are going to love
this car. Talking about enlargement of a X family – subsequent year a BMW
X2 will strike a market, though if we can’t wait that long, usually over
there we can see a judgment version, that we’re display currently for
a unequivocally initial time in a USA. Our X family vehicles now make adult over
30% of a BMW sales.

Their continued clever opening contributed to 2016 being the
many successful year ever for a BMW Group. For a sixth consecutive
year, a BMW Group achieved a new all-time high in sales. Last year
we sole some-more than 2.3 million BMW, MINI and Rolls-Royce vehicles, a
expansion of 5.3 percent. BMW, MINI, and BMW Motorrad all achieved new
sales records.For a BMW brand, it’s a initial time we sole over two
million vehicles in a year. Growth was driven by sparkling new models,
such as a sixth era of a 7 Series, that had a most
successful initial year of sales ever. For a unequivocally initial time, MINI
delivered over 350,000 cars to customers. Rolls-Royce sales were the
second-highest ever available in a company’s 113-year history. And
BMW Motorrad achieved a sixth uninterrupted all-time high in sales.

This year, a BMW Group is again aiming for tolerable growth.
Profitability stays a primary focus. We will also continue our
plan of a offset placement of worldwide sales. And, we will
continue to deposit strongly in innovative technologies.All brands at
a BMW Group advantage from a send of technologies within the

We also implement a engineering imagination outward a universe of
automobiles, generally in a area of sport. BMW has always had a
clever joining to competition – it’s simply partial of who we are. We are
unequivocally unapproachable to be Global Partner of a 35th America’s Cup, that is
a many technically perfectionist sailing eventuality in a world. The
America’s Cup Match will take place in Bermuda in Jun this year. BMW
is ORACLE TEAM USA’s Technology Partner, ancillary them with
engineering expertise. This includes a aerodynamic optimization of
a AC 50 Yacht, that will be launched in a few weeks’ time. We even
allot certain engineers to a group for a whole cooperation, to
emanate a “Ultimate Sailing Machine”. We are gay that a two
time America’s Cup leader – skipper and navigator of ORACLE TEAM USA
can join us today. Please acquire Jimmy Spithill!

Dialogue: Ian Robertson
and Jimmy Spithill

The send of record we use in a automobile attention to one of the
many technically perfectionist sporting competitions in a universe is fascinating.

Every teenager alleviation can have a vital effect. Thanks to
aerodynamic imagination and lightweight design, BMW vehicles are
constantly apropos some-more efficient.


Our possess business athlete, a new BMW 5 Series is a good instance of
this: a class-leading aerodynamics were also polished during our
RD centre in Munich.

The seventh era of a BMW 5 Series is a many energetic and
innovative nonetheless – and but a doubt, it will continue to set a benchmark:


Ladies and Gentlemen,

I’m unequivocally unapproachable to benefaction to we a World Premiere of a new BMW 5 Series!


The BMW 5 Series is a world’s many successful business sedan. And
now, it’s even better: The new indication is lighter, quicker, more
modernized and some-more spacious. Intelligent lightweight construction
translates into a weight rebate of adult to 100 kilos, that creates it
even some-more agile. It offers an unbeatable pushing experience, best in
category efficiency, as good as innovative comfort and reserve features.
It offers a many modernized motorist assistance systems, with major
leaps towards unconstrained driving, such as Remote Control Parking and
Driving Assistant Plus, with motorist support adult to 130 mph (210km/h).


You are looking during a many innovative BMW 5 Series ever!


The full operation of models will be on a marketplace in a subsequent integrate of
months, including both a plug-in hybrid and a M Performance model
we see here.

On my left is a M Performance car, a M550i xDrive. It is
spectacular, holding sportiness to a whole new level. With 456
horsepower, it sprints from 0 to 60 in underneath 4 seconds. On my right is
a plug-in hybrid BMW 530e iPerformance. It will be a fourth
iPerformance indication in a US and a initial one to be offering in both
back and all-wheel drive. In a European exam cycle, it achieves 50
kilometers on electric expostulate and consumes usually 1.9 litres per hundred
kilometres driven.


The BMW Group is a world’s many successful provider of plug-in
hybrid vehicles in a reward segment. Last year we reached a great
miracle of 100,000 electrified vehicles on a highway – that’s the
total figure over a final 3 years, given a launch of a i3.
This year, we’re aiming for a new miracle – to broach 100,000
electrified vehicles in 2017 alone.


The serve in a entrance months of a BMW 5 Series and MINI
Countryman plug-in variety is certain to yield serve momentum. And of
course, we will be transferring BMW i technologies to all other Group
brands, array and models, as time goes on. At BMW Motorrad, the
electric C expansion will come to a US for a unequivocally initial time in
September. Looking serve ahead, we will launch a pristine electric MINI
in 2019 and a pristine electric BMW X3 in 2020.


The success of a electrified vehicles shows that we are already
good on track, and a summary is clear: We intend to sojourn during the
unequivocally forefront of electromobility.

Thanks again everybody for entrance by currently to see a World
Premiere of a new BMW 5 Series – we demeanour brazen to saying you
via a year.