BMW Group posts new September sales record

Munich. The BMW Group achieved a worldwide
double-digit sales increase in September, continuing the company’s
long-term upward sales trend and securing a new record for the month.
A total of 237,973 vehicles were delivered to customers around the
world, an increase of 10.5% on the same month last year. This result
brings the year-to-date sales total to 1,746,638 – up 6.2% compared
with the same period last year and the company’s best ever sales
result for the first three quarters of the year.

 

“Once again, the BMW Group has delivered strong sales growth across
the company’s line-up,” commented Dr Ian Robertson, Member of the BMW
AG Board of Management with responsibility for Sales and Marketing
BMW. “Demand for our premium models continues to grow around the world
and in all vehicle classes. Customer interest in our broad range of
electrified models is also stronger than ever, with a clear upward
trend. Our policy of balanced global sales continues to deliver
sustainable success and profitability remains our primary focus,”
Robertson added.

 

In September, a total of 197,419 BMW brand vehicles
were delivered to customers, an increase of 9.4% on the same month
last year. Sales growth continues to be driven by the BMW X range: the
BMW X1 was delivered to a total of 21,412 (+161.9%) customers in
September; BMW X3 sales increased 12.9% (15,596); BMW X4 deliveries
rose 15.9% (5,732) and BMW X5 sales climbed 17.6% with a total of
15,979 delivered to customers. Meanwhile, with well over 6,000 models
sold around the world in September, sales of the BMW 7 Series more
than tripled compared with the same month last year (6,210 / +237.5%).
Overall year-to-date sales for the BMW brand stand at 1,479,936 – up
6.0% compared with the first three-quarters of last year.

 

Sales of BMW’s electrified models continue to grow, especially in
Europe and the USA. More than 40,000 BMW i and BMW
iPerformance
vehicles have been sold so far this year, with
the trend clearly increasing. Over 7,000 electrified BMW models were
delivered to customers worldwide in September.

 

Sales of MINI brand vehicles increased by 16.1% in
September with a total of 40,164 delivered to customers worldwide.
“This is the first time more than 40,000 MINIs have been sold in
a single month, which underlines the increasing customer demand for
the brand,” said Peter Schwarzenbauer, Member of the Board of
Management of BMW AG, responsible for MINI, BMW Motorrad and
Rolls-Royce. “Our biggest growth drivers are the newest members of the
MINI family, the MINI Convertible and the MINI Clubman, demonstrating
the success of our brand realignment,” he added. In the first three
quarters of the year, MINI sales rose by 7.2% (264,077).

 

Rolls-Royce Motor Cars announced the best ever third
quarter sales performance in the history of the company, up 12.7% on
the previous year. Demand was seen across all Rolls-Royce models,
combined with significant interest in Dawn and Black Badge Wraith and
Black Badge Ghost. Sales in the nine-month period from January to
September totalled 2,625 units, up 0.8% on the previous year. This
result is according to plan and the marque remains optimistic for a
strong year in 2016.

 

Combined monthly sales of BMW and MINI in Europe
totalled 121,583 in September, up 12.1% compared with the same month
last year. The region’s two largest markets both achieved significant
sales increases: registrations of new BMW and MINI vehicles increased
by 13.2% in Germany (28,891) and by 12.0% in the UK (45,714); this
strong growth trend was also reflected in most markets in the region.
Year-to-date sales in Europe are up 10.4% with a total of 806,917
vehicles delivered.

 

Sales of BMW and MINI vehicles in Asia also achieved
considerable sales growth in September with a total of 71,237 (+16.5%)
vehicles delivered to customers. In Mainland China, a total of 49,204
BMW and MINI vehicles were delivered to customers (+19.6%);
double-digit growth was also achieved in Japan, where sales totalled
8,531 (+12.7%). In the first three quarters of the year, a total of
548,014 BMW and MINI vehicles were sold in Asia, an increase of 9.2%
compared with the same period last year.

 

Sales of BMW and MINI in the Americas decreased 2.7%
in September compared with the same month last year, with a total of
38,258 vehicles delivered to customers in the region. Monthly sales in
the USA totalled 29,413, a decrease of 5.2% compared with the same
month last year. Meanwhile the strong upward sales increase in Mexico
continued, with a total of 3,223 BMW and MINI vehicles delivered to
customers, an increase of 18.1%. Year-to-date sales of BMW and MINI
vehicles in the Americas total 337,079, down 6.5% compared with the
same period last year.

 

BMW Motorrad continued to grow sales through
September with a total of 12,215 units sold in the month, an increase
of 10.2% compared with the same month last year. Year-to-date sales
are up 3.2% with a total of 116,044 motorcycles and maxi-scooters
delivered to customers in the first nine months of the year.


 


 


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MW Group sales in / ytd September 2016 at a glance


 

 

 

 

 

 

 

If you have any queries, please contact:

 

Corporate Communications

 

Emma Begley, Business and Finance Communications,
emma.begley@bmwgroup.com

Telephone: +49 89 382-72200

 

Glenn Schmidt, Head of Business and Finance Communications,
glenn.schmidt@bmwgroup.com

Telephone: +49 89 382-24544

 

 

Media website:
www.press.bmwgroup.com

Email: presse@bmw.de

 

 

The BMW Group

 

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the
world’s leading premium manufacturer of automobiles and motorcycles
and also provides premium financial and mobility services. As a global
company, the BMW Group operates 31 production and assembly facilities
in 14 countries and has a global sales network in more than 140 countries.

 

In 2015, the BMW Group sold approximately 2.247 million cars and
nearly 137,000 motorcycles worldwide. The profit before tax for the
financial year 2015 was approximately € 9.22 billion on revenues
amounting to € 92.18 billion. As of 31 December 2015, the BMW Group
had a workforce of 122,244 employees.

 

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.

 


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