BMW Group opens innovative new sales, brand and driving experience centre in Japan

Tokyo. BMW Group Japan celebrated the opening of its
new Tokyo Bay facility today under the motto “The Next 100 Years”,
reflecting the company’s attitude to this, its centenary year. The
27,000m² complex houses spacious BMW and MINI dealer showrooms, unique
brand experience areas, three cafés and two virtual reality experience
areas. BMW Group Tokyo Bay is the latest innovative retail, brand and
driving experience location in the BMW Group’s Future Retail
programme, launched in 2013 to bring the BMW and MINI brands closer to
the customer.

 

Speaking at today’s opening event, Dr Ian Robertson, BMW AG
Management Board Member for Sales and Marketing BMW commented, “This
stunning complex offers the ideal environment for customers to
experience our two of our premium brands, BMW and MINI, in all their
variety. Not only can they see a range of our cars in a spectacular
static environment, they can also get behind the wheel and experience
both brands’ exceptional dynamic capabilities. This is far more than
just a new showroom – it’s somewhere for customers and fans to enjoy
BMW and MINI in an exciting and engaging way.”

 

In line with the BMW Group’s philosophy of offering the best possible
driving experience to its customers, whether in a BMW or a MINI, Tokyo
Bay is also home to a test area, built to BMW M standards. In addition
to driver training, customers can enjoy a driving experience of a kind
which isn’t possible in Tokyo’s busy traffic. The entire BMW, BMW i,
BMW M, MINI, MINI John Cooper Works and BMW Motorrad range is
available to test, with an innovative online reservation system
ensuring the availability of the customer’s chosen vehicle.

 

Back inside the flagship building, an 80 metre long gallery offers
the ideal space to host a variety of events and exhibitions. For the
Tokyo Bay opening event, it was transformed into a temporary catwalk
for “Reflect the Future – Runway to The Next 100 Years”, a show which
combined a range of classic BMW models with pieces from the ANREALAGE
fashion line created by Kunihiko Morinaga.

 

Set in the heart of the new Tokyo waterfront area, near to the city’s
2020 Olympic site, BMW Group Tokyo Bay is ideally located to attract a
wide range of visitors. In addition to offering customers and fans the
perfect environment to find out more about the BMW and MINI brands,
the Klein Dytham architecture-designed facility also offers external
organisations a variety of meeting and exhibition spaces and even an
international conference centre.

 

If you have any queries, please contact:

 

Corporate Communications

 

Emma Begley, Business and Finance Communications,
emma.begley@bmwgroup.com

Telephone: +49 89 382-72200, Fax +49 89 382-24418

 

Nikolai Glies, Head of Business and Finance Communications,
nikolai.glies@bmwgroup.com

Telephone: +49 89 382-24544, Fax: +49 89 382-24418

 

Media website:
www.press.bmwgroup.com

Email: presse@bmw.de

 

 

The BMW Group

 

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the
world’s leading premium manufacturer of automobiles and motorcycles
and also provides premium financial and mobility services. As a global
company, the BMW Group operates 31 production and assembly facilities
in 14 countries and has a global sales network in more than 140 countries.

 

In 2015, the BMW Group sold approximately 2,247 million cars and
nearly 137,000 motorcycles worldwide. The profit before tax for the
financial year 2015 was approximately € 9.22 billion on revenues
amounting to € 92.18 billion. As of 31 December 2015, the BMW Group
had a workforce of 122,244 employees.

 

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.

 


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