Automotive Brand Contest: endowment for Audi Communications

“Our idea with a cars is to move ‘Vorsprung durch Technik’ to a road,” pronounced Udo Rügheimer, Head of Model Series, Innovation and Technology Communications during Audi. “This is a same plea we in Communications also face. To graphically explain a record and a specific advantages to people, we are increasingly relying on practical forms of display while consistently regulating a advances of digitalization.”

The technical animations and illustrations are combined on a basement of tangible construction data. With this we not usually give a true-to-life painting of a functionality of a particular systems though also yield a spectator with a accurate inside perspective of a technology. This allows a spectator to understand, for example, how a systems correlate in a trade jam partner of a Audi A4*, or to have explained to them a intensity of a 48 volt electrical complement in a Audi SQ7 TDI*.

Such elaborate illustrations are not usually used during trade fairs and press presentations. They are also accessible for download during any time in a Audi Technology Portal during www.audi-technology-portal.de/en.

This innovative plan for communicating record assured a jury of a Automotive Brand Contest. Audi Communications was announced leader of a Corporate Publishing category. The German Design Council honors superb product and communication pattern by a competition, and highlights a elemental significance of brands and code pattern in a automotive sector. The endowment rite will be hold on Sep 29 in Paris – immediately before a opening of a 2016 Paris Motor Show.

Fuel expenditure of a models named above:

Audi A4 Sedan:
Combined fuel expenditure in l/100 km: 6.3 – 3.7** (37.3 – 63.6 US mpg);
Combined CO2 emissions in g/km: 144 – 95** (231.7 – 152.9 g/mi)

Audi SQ7 TDI (5-seater model):
Combined fuel expenditure in l/100 km: 7.5 – 7.2** (31.4 – 32.7 US mpg);
Combined CO2 emissions in g/km: 198 – 189** (318.7 – 304.2 g/mi)

Audi SQ7 TDI (7-seater model):
Combined fuel expenditure in l/100 km: 7.6 – 7.2** (30.9 – 32.7 US mpg);
Combined CO2 emissions in g/km: 199 – 190** (320.3 – 305.8)

**Fuel consumption, CO2 glimmer total and potency classes given in ranges count on a tires/wheels used as good as a engine/transmission version.