“Our goal with our cars is to bring ‘Vorsprung durch Technik’ to the road,” said Udo Rügheimer, Head of Model Series, Innovation and Technology Communications at Audi. “This is the same challenge we in Communications also face. To graphically explain the technology and its specific benefits to people, we are increasingly relying on virtual forms of presentation while consistently using the advances of digitalization.”
The technical animations and illustrations are created on the basis of actual construction data. With this we not only give a true-to-life illustration of the functionality of the individual systems but also provide the observer with a precise inside view of the technology. This allows the viewer to understand, for example, how the systems interact in the traffic jam assistant of the Audi A4*, or to have explained to them the potential of the 48 volt electrical system in the Audi SQ7 TDI*.
Such elaborate illustrations are not only used at trade fairs and press presentations. They are also available for download at any time in the Audi Technology Portal at www.audi-technology-portal.de/en.
This innovative strategy for communicating technology convinced the jury of the Automotive Brand Contest. Audi Communications was declared winner of the Corporate Publishing category. The German Design Council honors outstanding product and communication design through the competition, and highlights the fundamental importance of brands and brand design in the automotive sector. The award ceremony will be held on September 29 in Paris – immediately before the opening of the 2016 Paris Motor Show.
Fuel consumption of the models named above:
Audi A4 Sedan:
Combined fuel consumption in l/100 km: 6.3 – 3.7** (37.3 – 63.6 US mpg);
Combined CO2 emissions in g/km: 144 – 95** (231.7 – 152.9 g/mi)
Audi SQ7 TDI (5-seater model):
Combined fuel consumption in l/100 km: 7.5 – 7.2** (31.4 – 32.7 US mpg);
Combined CO2 emissions in g/km: 198 – 189** (318.7 – 304.2 g/mi)
Audi SQ7 TDI (7-seater model):
Combined fuel consumption in l/100 km: 7.6 – 7.2** (30.9 – 32.7 US mpg);
Combined CO2 emissions in g/km: 199 – 190** (320.3 – 305.8)
**Fuel consumption, CO2 emission figures and efficiency classes given in ranges depend on the tires/wheels used as well as the engine/transmission version.