“In 2016 Lamborghini has proven to be in glorious shape. The company delivered another record year in terms of sales and continued to outperform key business objectives.* This new all-time high is once some-more confirming the substance and sustainability of a brand, product and blurb strategy.
This is a genuine group feat and it is all a some-more conspicuous as we are at the same time scheming not usually for new models in a super sports car range, though for a company-wide quantum jump in a product portfolio – the third indication line,” says Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini S.p.A.
With 135 dealers portion 50 countries, worldwide deliveries to customers increased from 3,245 to 3,457 units in 2016. This represents a sales growth of 7% compared to a prior year. With a continual sales expansion in the last 6 years it also represents some-more than 2.6 times a sales of a year 2010.
Lamborghini is a tellurian code and sales placement is well-balanced among the 3 regions, that any comment for approximately one third of global sales. All vital regions EMEA (Europe, Middle East, Africa), America and Asia Pacific set new annals and contributed to a sales growth. With 1,041 units a USA stays a largest singular market, followed by Japan, UK, Germany, Canada, a Middle East and China.
Thanks to a Huracán indication a year 2016 has been a many successful yet in Lamborghini’s story for V10 sales. A sum of 2,353 units (up from 2,242 in 2015) of a Huracán Coupé and Spyder have been delivered to customers.
The twelve-cylinder indication Aventador increasing from 1,003 units in 2015 to 1,104 units in 2016 and underlined a success with a 6,000th section constructed in December 2016.
New Models 2016
Following a phenomenon of a Lamborghini Centenario Coupé during a Geneva Motor Show 2016, Lamborghini presented a open chronicle of a one-off series – a Centenario Roadster – in Aug 2016 during a Monterey Car Week. Only 20 units any of a coupe and roadster models are being built, for smoothness from 2017. The automobile celebrates a centenary of owner Ferruccio Lamborghini’s birth.
Another indication creation a initial entrance during a start of 2016 was a special series Huracán Avio, accessible in a singular book of 250 vehicles and delivered from summer 2016.
In Jun 2016 Lamborghini presented a Aventador Miura Homage. To symbol the 50th anniversary of a Miura – a foregoer of all Lamborghini V12 super sports cars – 50 units of this special array Aventador Coupé are being built.
In Nov 2016 during a Los Angeles Auto Show a Lamborghini Huracán Rear Wheel Drive Spyder was launched to a market. In Dec 2016 a new Lamborghini Aventador S was announced. It is characterized by new aerodynamic design, redeveloped cessation including the new four-wheel steering system, increasing energy (now 740 hp) and new driving dynamics. The ‘S’ is a appendix of prior extended Lamborghini models and defines a new benchmark for a V12 Lamborghini.
Lamborghini Motorsport 2016
Lamborghini Squadra Corse, a motorsport department, also noted new highs in participants and foe success.
The Lamborghini Super Trofeo one-make array in 3 continents (Europe, Asia and America) constructed grids of some-more than 80 Huracán Super Trofeos on average, and 150 some-more drivers worldwide than 2015. For a commencement of 2017 a new Middle East array is designed in Abu Dhabi and Dubai.
The Lamborghini GT3 array captivated some-more than 40 cars from patron teams racing worldwide. Lamborghini teams won 18 altogether races with 22 pole positions and a sum of 52 lectern finishes. In both a GT Asia Series and International GT Open 2016 Lamborghini teams won a championship.
Third indication in 2018 – Lamborghini prepares for a new era
Starting in 2018, a Lamborghini SUV Urus will be a third indication in Lamborghini’s product range. Delivering additional expansion and significant opportunities opposite a marque, it will also establish a estimable boost in the prolongation ability of a factory. The new comforts in Sant’Agata Bolognese will be finished within 2017.
Lamborghini Miura 50th anniversary
The year 2016 featured a celebrations of a Miura’s 50th anniversary. With its heritage dialect Lamborghini PoloStorico, a association illustrated its scope of imagination in restoring and certifying several classical Lamborghini models. Events scheduled via a year enclosed tip international Concours d’Elegance (such as Goodwood Festival of Speed, Salon Privè, Villa d’Este, Pebble Beach, Amlia Island and Swiss Concourse d’Elegance) and an Italian debate hold in Jun with 20 Miuras entrance from all over a universe to take part.
*(Press information containing a vital Lamborghini business total for the fiscal year 2016 will be published in Mar 2017)