Additional offer for journalists: the latest MINI news is now also available on an Instagram channel as of now.

Munich. The MINI brand is expanding both its model
range as well as the range of channels on which the British premium
car manufacturer communicates with the public. Parallel to the
publication of  the first specifications and facts,
images and videos on the new MINI Countryman, a new Instagram channel
is also being launched. At www.instagram.com/mini.news
MINI global media communication will be posting the latest news. The
open account on the social media platform will feature amazing
pictures, exciting videos and information about models, events,
design, lifestyle, art, sports and a great deal more. Subscribers to
the new Instagram channel will be able to experience MINI from
different perspectives, close-up and highly up-to-date.

The lively communication style on Instagram is a result of the fast
dissemination of things worth seeing and the immediate response by the
public. The social media platform founded in 2010 has more than 500
million users.

At the same time MINI is continuing to digitalise the brand by
employing a new form of product press communication on its traditional
channel, the BMW Group PressClubhttps://www.press.bmwgroup.com.
Text, photos and videos used to be presented separately. Now they are
coming together. Spoken text and visual presentations are blended to
form a whole which makes it considerably easier for the user to
understand and picture what is being explained. For example if the
topic of design is being discussed, exactly the right pictures appear
in context. If the light technology or innovative controls of a new
model are being described in text form, an explanatory photo or video
helps visualise the topic.

“A brand like MINI, which establishes trends and innovative
strategies like no other, keeps setting standards time and again. By
communicating digitally we are supporting the work of the media and
are offering additional contents for online journalists oriented
towards fast reporting,” says Alexander Bilgeri, responsible for
overall product, technology and sports communication within BMW Group
Corporate Communications.

If you want to follow MINI in the social media and want to keep
posted on everything happening at MINI, go to:

Facebook: www.facebook.com/mini YouTube:
www.youtube.com/mini
Twitter: www.twitter.com/mini Instagram:
www.instagram.com/mini
und www.instagram.com/mini.news