Acura Automobiles: Acura Underscores Industry-leading Safety Performance with Emotional New Marketing Campaign

  • Acura is a initial and usually automotive code to acquire 5-star Overall Vehicle Score from a NHTSA and TOP SAFETY PICK+ rating from a IIHS opposite a indication line
  • High impact and romantic inhabitant promotion debate brings to life Acura’s loyalty to reserve opening
  • The brand’s first-of-its-kind debate launches digitally on Oct. 15 and on inhabitant promote radio on Oct. 18

Acura has taken a reserve care position as a usually automotive code to acquire a 5-star Overall Vehicle Score in a NHTSA New Car Assessment Program (NCAP) and a TOP SAFETY PICK+ rating from a Insurance Institute for Highway Safety (IIHS) opposite a whole indication line1. Based on a brand’s joining to a latest reserve pattern and doing of modernized reserve and driver-assistive technology, Acura warranted tip altogether reserve ratings from a U.S. supervision and a IIHS opposite a indication line. Acura will showcase a care in a new high impact and romantic inhabitant promotion debate ( highlighting a brand’s loyalty to reserve performance.

“At Acura, reserve has been a partial of a engineering enlightenment and DNA given a pregnancy of a code scarcely 30 years ago, something endorsed by these industry-leading reserve ratings,” pronounced Jon Ikeda, clamp boss and ubiquitous manager, Acura division. “The inhabitant promotion debate illustrates a passion we have for not usually achieving reserve care though also a proclivity behind a reserve efforts.”

This is a second time in Acura story that a code has achieved industry-leading reserve standing by earning a tip accessible ratings from both NHTSA and IIHS during a same time opposite in a lineup. In 2009, Acura was a initial code ever to concurrently acquire tip reserve ratings from NHTSA and IIHS opposite a indication lineup. Additionally, Acura was a initial automotive code to deliver modernized driver-assistive record to a oppulance marketplace by charity unconstrained puncture braking (AEB) with a introduction of a Collision Mitigation Braking System (CMBS) on a 2006 Acura RL.

“Building on a strong ACE™ physique structure, we have achieved a new turn of passenger insurance and with AcuraWatch™ we assistance a motorist mitigate, and during times avoid, collisions,” pronounced Chuck Thomas, arch operative automotive safety, Honda RD Americas, Inc. “Looking ahead, a investigate in modernized programmed pushing record has a intensity to assistance comprehend a dream of a collision-free mobile society, maybe within a subsequent few decades.”

Acura reserve care is serve highlighted by a fact that a code is a usually automaker to offer all 3 modernized record facilities (Front Collision Warning, Lane Departure Warning, and Rearview Camera) endorsed by a NHTSA on all of a models, delivered in a AcuraWatch™ apartment of reserve and driver-assistive technologies2.

Additionally, Acura is a usually code in a attention to accept a tip rating of “Superior” opposite a indication line1 for a front pile-up impediment technology.

Acura’s Safety Advertising Campaign
While other oppulance automotive brands use tighten call scenarios and pile-up demonstrations to etch reserve messages, Acura is holding a some-more romantic proceed with a reserve debate by focusing on a brand’s truth of putting people first. The beginning is a initial emotionally-driven reserve debate for a brand.

In an integrated campaign, including :15, :30 and :60 spots; digital promotion and a dedicated alighting page, a spectator sees an Acura operative ready for a tranquil laboratory reserve exam and bucket human-like total into an Acura MDX. The figures, a man; lady and dual immature children, are a operative and his family. As a automobile accelerates, a camera cuts behind inside a automobile to exhibit a passengers have been normal pile-up exam dummies all along; a operative envisioned a total as his possess family.

The mark cuts divided from a reserve exam and displays a message: “When we don’t consider of them as dummies, something extraordinary happens.” The mark ends by compelling a brand’s feat in earning tip altogether reserve ratings opposite a whole indication line.

“We wanted to constraint how a Acura engineers trust reserve transcends technology; it’s unequivocally about putting people first,” pronounced Leila Cesario, inhabitant promotion manager, Acura division. “As reserve is a third tip squeeze care for oppulance buyers, an romantic debate like this illustrates how critical reserve opening is for Acura and oppulance buyers alike.”

The debate includes chain on inhabitant network and wire television, vital web portals, video streaming and digital lifestyle verticals.

For More Information
Consumer information is accessible during To join a Acura village on Facebook, revisit Additional media information including pricing, facilities and high-resolution photography is accessible during

About Acura
Acura offers a full line of pointing crafted performance-luxury vehicles by a network of approximately 270 U.S. dealers. The Acura lineup facilities 5 particular models – a RLX oppulance flagship sedan, a TLX opening oppulance sedan, a ILX competition sedan, a 5-passenger RDX oppulance crossover SUV, and a seven-passenger Acura MDX, America’s all-time best-selling three-row oppulance SUV. The next-generation Acura NSX mid-engine supercar will join a Acura lineup in a spring.  Acura was recently famous by for a fourth uninterrupted year as heading all oppulance brands in defended value after 5 years of ownership.

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1IIHS Top Safety Pick+ explain relates to 2016 indication year vehicles solely TLX, where usually a 2015 TLX has been tested.  Government 5-Star Safety Ratings are partial of a National Highway Traffic Safety Administration’s (NHTSA’s) New Car Assessment Program (

2Information about pile-up deterrence technologies as partial of a Government 5-Star Safety Ratings module can be found during