- Acura TLX delivers “It’s that kind of thrill” in 360-degree debate
- “My Way” anthem mark captures passion of U.S. group of engineers and designers who grown a TLX
- Bite-sized and crafty artistic deployed opposite mixed platforms for postulated launch bid by fall
Acura is rising a all-new 2015 TLX opening oppulance sedan with a biggest selling debate in a brand’s history. The TLX, that combines sports-sedan energetic proportion, reward oppulance excellence and super-handling performance, is a star of a 360-degree selling debate underneath a thesis “It’s that kind of thrill.”
The selling debate launches on-air Aug 17 with a TV anthem spot, “My Way”, that captures a passion of a group of Acura design, growth and production engineers who combined a new TLX. The emotionally enchanting mark comforts a complicated delivery of a iconic strain My Way as a soundtrack for images shot onsite during a RD and production comforts that were constituent to a TLX development. “My Way,” and 8 additional 15-second spots featuring high-energy song tracks, will run on high-profile inhabitant TV programming around a late summer and fall.
“The TLX heralds a new epoch for a Acura sedan lineup and a scale of a selling bid behind a launch signifies a significance of a indication both to a code and a position within a oppulance sedan market,” pronounced Michael Accavitti, comparison clamp boss and ubiquitous manager for a Acura division.
“The TLX delivers a disturb like no other and a selling bid delivers that summary front and core in an emotionally enchanting way.”
The whole debate utilizes ‘bite-sized’ contextually applicable video and digital elements that denote a disturb of pushing a new TLX by focusing on specific product highlights, including on-board Siri Eyes Free voice-command capability, Precision All-Wheel Steer™ (P-AWS™) and a Acura exclusive, Super Handling All-Wheel Drive (SH-AWD™).
Integrated Media Placements and Digital Extensions
Acura will run a vast video highway retard on Facebook with TLX videos reaching scarcely 100% of users starting in early September. On Twitter, Acura will run a singular Twitter Cards execution that will concede users to pattern a automobile directly within a Tweet. Acura will be regulating both Promoted Tweets and Promoted Accounts to support this initiative.
Additional recognition for a TLX will be generated around homepage takeovers on vital web portals (Yahoo and MSN), and by singular amicable media “Thrillustrations” – tradition illustrations combined by New Yorker contributing illustrators. TLX will also be upheld with tradition digital calm on Slate, Business Insider and Car Driver.
The TLX will be front and core on wire radio with “My Way” regulating parallel opposite some-more than 25 wire networks starting on Aug 17th. Additionally, a TLX will be integrated into ESPN’s SportsCenter with a month prolonged sponsorship of tip college football highlights.
To get business adult tighten to a TLX, a indication will be a featured car during The New Yorker Festival in Oct and a Sundance Institute NextFest film festival in Los Angeles in August. Acura is also sponsoring a array of Pop-Up dinners opposite a nation and name nights during a Hollywood Bowl; any venue prominently comforts a TLX. To constraint courtesy on a vast scale, TLX will be featured on several vast wallscapes, billboards and travel turn displays in 9 pivotal markets.
About a 2015 TLX
The all-new 2015 TLX was designed to broach a singular and constrained mix of sports-sedan energetic proportion, reward oppulance excellence and super-handling performance, appealing to a extended cross-section of oppulance business with 3 all-new powertrains and modernized framework technologies that respond cleverly to a will of a driver. The TLX lineup comforts 3 graphic indication offerings that broach new levels of serenity and float comfort for a lush pushing experience.
Acura offers a full line of technologically modernized performance-luxury vehicles by a network of approximately 270 U.S. Acura dealers. The Acura lineup comforts 5 particular models – a RLX oppulance flagship sedan, a TLX opening oppulance sedan, a ILX compress oppulance sedan, a 5-passenger RDX oppulance crossover SUV, and a 7-passenger Acura MDX, America’s all-time best-selling three-row oppulance SUV. Acura was recently famous by Edmunds.com for a third uninterrupted year as heading all oppulance brands in defended value after 5 years of ownership. More than 90 percent of a Acura vehicles sole in America are constructed during a company’s production comforts in America, regulating domestic and globally sourced parts.
For More Information
Consumer information about Acura is accessible during acura.com. To join a Acura village on Facebook, revisit facebook.com/Acura. Additional media information including minute features, pricing and high-resolution photography of a Acura indication line is accessible during acuranews.com.
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